Daniel Smith is the Innovative Manufacturer of Beautiful Watercolors and Oils for Artists’ Worldwide. From being the first manufacturer to make the high-performance Quinacridone pigments into artists’ paints, to the development of the exciting PrimaTek and Luminescent Watercolors and Oils, Watercolor Grounds, Watercolor Sticks and the newest line, artist-quality Water Soluble Oils, Daniel Smith has been the leader in developing creative tools for Artists.


Making beautiful, innovative, and high-quality artists paints, which perform consistently from tube to tube, year after year, makes DANIEL SMITH paints the choice for artists’ worldwide.

John Cogley – 

John Cogley, the owner of Daniel Smith, joined the company in the IT department nearly 3 decades ago, working his way up to President and CEO, eventually buying the company in 2008. With over 2 decades of leading the company as President, CEO and Owner, John has been the driving force behind making DANIEL SMITH Watercolors and other products to be recognized as the world’s best. Because of his commitment to innovation, and to manufacturing the highest quality paints and other products, artists worldwide can rely on the performance of those products year after year.